Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective


Throwback to Future Hospitality Summit Saudi Arabia last month, where Hala Matar Choufany هلا مطر شوفاني contributed her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective”.

Click below to watch the discussion unfold with Catherine Edwards, Chief Strategy Officer at QUO.

About HVS

HVS is the world’s leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit www.hvs.com.

Hala Matar Choufany
President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai
HVS

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Lodging Industry



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