Urban Rest Strengthens UK Footprint

Urban Rest, the innovative leader in flexible alternative accommodations, is excited to announce the opening of the first phase of Urban Rest Hackney, a new serviced apartment property in the vibrant East End of London. This marks an important step in the brand’s rapid growth across the UK and Europe, bringing its signature extended-stay offering to one of London’s most dynamic neighbourhoods.

The newly launched phase features a selection of One and Two Bedroom Serviced Apartments, each designed to offer guests a spacious and stylish environment for short and long stays. With contemporary interiors and thoughtful design, Urban Rest Hackney is tailored to meet the needs of business travellers and those seeking a flexible home-away-from-home experience. Whether staying for a few days, weeks, or months, guests can expect comfort, space, and a high level of service that sets the property apart from traditional accommodation options.

Hackney, located in the heart of London’s East End, is known as a thriving centre for creativity and culture. As a hub for the arts, tech startups, and entertainment, Hackney offers a unique blend of historic charm and contemporary innovation. With its vibrant arts scene, diverse dining options, and proximity to the City of London, Hackney is an ideal location for business travellers looking for convenience and culture in equal measure.

Urban Rest Hackney also leverages cutting-edge technology to enhance the guest experience. Through the Guesty Experience, a fully integrated digital platform, guests can check-in seamlessly, access real-time communication, and enjoy a range of self-service options. Despite the advanced tech features, Urban Rest ensures that personalised service is always available, offering 24/7 support, similar to the level of service expected from traditional hotels.

As part of its commitment to the corporate travel market, Urban Rest Hackney is fully enabled for business travellers, and just like all our other properties distributed via the GDS as well as other corporate platforms. This allows Urban Rest to cater to both corporate and leisure guests, providing flexible booking options and long-term stays in prime locations.

Urban Rest’s growth trajectory continues to accelerate, with its UK footprint in London now including Battersea, Canary Wharf, Stratford, and Notting Hill, and a further expansion planned for Spitalfields in 2025. The company has also launched properties in Dublin (Merrion Square), as well as several locations in Australia and New Zealand, including Parramatta, Bondi Junction, Richmond, Windsor, and Auckland CBD.

Urban Rest is actively seeking new development opportunities across the UK, Ireland, and Continental Europe, with a focus on providing exceptional accommodations for business travellers in key urban markets.

The second phase of Urban Rest Hackney is expected to open in mid-2025, with a warehouse conversion adjacent to the current property, bringing the total number of serviced apartments to 30.

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