Apaleo, the leading open property management platform for hospitality, is excited to announce a strategic partnership with Fraunhofer IAO. This collaboration aims to bring practical AI applications to the hotel industry, enabling hoteliers to achieve their business goals and accelerate their operations.
The cornerstone of the collaboration between Apaleo and Fraunhofer Institute for Industrial Engineering IAO is the FutureHotel Innovation Network project’s study on AI Application Potential Along Digital User Journeys and Its Business Opportunities. This, yet unpublished research provides a foundation for understanding how AI can transform hospitality. It aligns with Apaleo’s commitment to continuous innovation and AI-driven advancement.
What hoteliers can expect from this collaboration:
- Framework for AI innovation: Hoteliers will receive practical guidance on identifying and implementing AI technologies to enhance operations.
- Real-world applications: Hoteliers can engage with industry leaders to explore how AI can digitise guest experiences, automate hotel operations, centralise property management functions, and leverage Apaleo’s API-first platform to enable AI-driven actions.
- Expert viewpoints: Through interactive and engaging discussions, industry experts will support effective AI adoption by providing hoteliers with diverse perspectives and insights.
Ulrich Pillau, CEO & Founder of Apaleo, stated:
“Hoteliers need clear, actionable resources for AI implementation. Fraunhofer IAO is the ideal partner to provide the latest research in AI innovations for hospitality, complementing Apaleo’s industry expertise. Together, we connect insights from industry leaders to drive innovation.
We see many of our customers starting to test and implement AI, and we want to help them and the industry cut through the noise. While AI is becoming essential for relevance in the industry, it’s crucial to distinguish between what’s genuinely actionable and what’s just hype.”
Prof. Dr.-Ing. Vanessa Borkmann, Director of Research at Fraunhofer IAO and Head of FutureHotel Innovation Network, added:
“Our collaboration with Apaleo in the FutureHotel Innovation Network combines research and practical expertise to provide hoteliers with strategies, tools and insights for seamless AI integration, enhancing guest and employee experiences and driving business innovation.
As part of the study, we focused on AI application along user journeys and identified various use cases. We created a roadmap to guide hotels on their path to an AI strategy. AI will shape the future of the hotel industry and may soon be established in all processes.”
This partnership encourages collaboration and innovation in the hospitality sector by showcasing AI’s potential to transform hotel operations. As AI becomes a crucial technological choice, it is poised to shape the next decade of hospitality. To fully harness these advancements, hoteliers are encouraged to stay informed through upcoming joint publications and activities.
About Fraunhofer Institute for Industrial Engineering IAO
With the aim of systematically optimizing the interaction between people, organization and technology, the Fraunhofer Institute for Industrial Engineering IAO is one of 76 Fraunhofer Institutes developing strategies, business models and solutions for the digital transformation. As a leading competence partner for services in the fields of work design and technology management, the interdisciplinary research teams at seven locations work on solutions to provide people with the best possible support in their work. For more information, visit www.iao.fraunhofer.de/en.
About FutureHotel Innovation Network
FutureHotel Innovation Network is a research and innovation project managed by Fraunhofer IAO. The project focuses on developing future visions, innovative concepts, and solutions for the hotel business and industry. The think tank consists of hoteliers and industry partners from the hotel ecosystem. Shaping the future of hospitality, since 2008, FutureHotel developed countless concepts, solutions, and products for the industry and related sectors, having an orientation towards the future. This initiative integrates innovative technologies and sustainable practices to enhance the guest experience and operational efficiency. The goal is to revolutionize the hotel industry, creating environments that are welcoming, efficient, and environmentally conscious, setting new standards for comfort and sustainability in hospitality. For more information, visit www.futurehotel.de/en/futurehotel.
About Apaleo
Apaleo is the open property management platform for hotel and serviced apartment groups, empowering accommodation providers to create the ultimate digital experience for guests and staff. The API-first property management platform powers brands across more than 24 countries, disrupting the nature of hospitality software with the transition from single-vendor suites to best-of-breed technology. Customers include Numa, Limehome citizenM, Mollie’s, Vagabond Club, Raus and more. For more information, visit apaleo.com.
Petra Hancz
Content & Communications Manager
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